Solving your online writing headaches

The Big Three online writing headaches, and how to solve them

When it comes to doing business online, whether as a small business or a small nonprofit, my clients have all had the same two problems, over and over again:

  • Not enough time to do everything.

  • Not enough money to pay someone else to do it.

Or even worse, a combination of both problems: Not enough time OR money to do it all.

If you’re struggling just to keep the lights on, the last thing you need to be worried about is your next Instagram post or whether anyone else will notice that your lovely intern has misused ‘their, they’re or there’ on your website. Six times. (The retired English teacher who emailed you last week certainly did.)

The thing is, your website and social media should be working FOR you, not AGAINST you. You know it should be easier to manage, and you’re absolutely right. The Pareto Principle says that 80% of your problems will come from 20% of your work.

That 80% most likely includes at least one of following Big Three:

  • Copywriting and brand voice

  • Social media and website copy

  • Mailing lists and newsletters

If you sort out the Big Three, you’re well over half way there. 80% of the way there, to be exact. And we can help you to get started.

Which is YOUR biggest headache?

Copywriting and brand voice

Struggling with what to say on your website, on social media, in your customer e-mails, your flyers, your ads, your… everything? Exhausted just thinking about it? Don’t know your ‘brand collateral’ from your ‘sales funnel’?

We can help you polish your own work, or write it for you. Build a voice for your brand. Yes, there really is such a thing.

We provide three types of copywriting - (1) Search Engine Optimisation (SEO) writing, (2) content writing and (3) good ol’ ‘writing to generate sales’ copywriting.

Don’t know what these are or the difference between them? No problem. You’ve come to the right place.

Social media and website copy

Fed up spending hours posting, liking and sharing on the social media treadmill? Let us help you to create a truly professional online presence by helping you schedule a calendar of social media posts that will, literally, post themselves when you want them to.

Your social media should ideally lead traffic to your website, where visitors can see, buy or download your amazing offerings. But if visitors to your site are ‘bouncing’ back out after visiting one page, it’s time to re-write what’s on your website to encourage them to stay. We can help you do that too.

Mailing lists and newsletters

“Build an e-mail list, build your followers, build your livelihood,” the gurus all say. If it was that simple, everyone would do it. But they don’t, because it all seems too complicated … sign-ups, list building, opt-ins, databases, segmenting, scheduling, General Data Protection Regulation (GDPR), privacy..

If all that leaves you in a cold sweat, here, sit down and sip this refreshing drink. We geek out on stuff like that, and we can do it all for you.

It is said that with just ‘one thousand true fans’, you can create a livelihood. Let’s start this journey to one thousand fans with building your very first list.